3 Reasons Why You Should Be Using PLR As A Blogging Strategy

Quality written PLR content can help catapult your blog whether it is for a small business, niche site or even an authority site. That’s because done for you content can be used in dozens of different ways. There are so many ways to use the content and all of them include saving your time.

By using PLR in your blogging strategy you will get more valuable information to your audience.  That in turn will help you grow your community and get people to like, know and trust you more.  This can result in your traffic doubling and even tripling itself.

Even though you’re getting more content out there on your blog – you will not be spending hours coming up with the content, researching the topic and staring at the computer with no idea what to write.  That is a win, win for you and your audience.

If you still aren’t sure if PLR content is right for you, have a look at these reasons why you should be using PLR.

Reason #1 – There’s No Need For You To Do Any Writing

In order to be able to give your readers fresh content on a steady basis, you would be spending a large part of your day creating blog posts, articles, and other content for your visitors to read. When you spend all of your time writing fresh content you do not have time left to promote your company.

This becomes a catch twenty two. You fill your website with good content but no one makes it there because you don’t have the proper time to promote your business. When you use PLR content the majority of the work is done for you and you can focus on the promotion of your company and interacting with your community.

You can either take the content you get and use it for ideas, completely rewrite the content or you can just add personalization to it.  Then include graphics to make it more appealing and  load it onto your site.

Reason #2 – Sell it to Make Money

When you buy PLR or done for you content this is going to be make it easier and quicker to get products up for your audience to purchase. You can use it as you see fit.

Add several products together and create an amazing sales funnel that will help your audience solve a problem.  By combining the content or rearranging it, you can turn it into a money making product that’s exactly what your customers are looking for. This is much easier than trying to develop a product from scratch.

For example, if you are in the health niche you could use Jennifer Andersen’s Walking PLR that includes articles, a report compiled from the articles, and bonus royalty-free images. 

BONUS Use Coupon Code: WALK to get 35% off the Walking PLR & Walking Challenge from Jennifer’s site Health & Wellness PLR.

Here are the steps I’d use:

  1. Personalize the content
  2. Change the name on the report
  3. Create an eCover for the report with the Walking PLR content above
  4. Add eCover to Word document and then convert it a PDF
  5. Make a landing page with your email software (I use ConvertKit – it is free for landing pages right now), landing page software like Clickfunnels, or as a page on your site.
  6. Offer a tripwire on the Thank You page (Cindy Bidar has a Tripwire Toolkit you can use to help you)
  7. Set up a tripwire with the Walking Challenge content that Jennifer has in a different PLR pack.
  8. Then list it on a selling platform – like gumroad, SendOwl, or your own shopping cart.

Use it as the tripwire of your funnel.  Then offer another higher priced offer as a one time offer or an upsell product.  An easy way to do this would be to offer group coaching, a bootcamp, accountability group, video tutorials for each day or one-on-one coaching.

In fact you could use two of these options!  People offer two upsells in funnels all of the time.  Or you could offer one as an upsell and the other as a downsell.

Be creative when you create you funnels.

If you’re not sure how to create profitable funnels check out Cindy Bidar’s Funnels 101 training course or pick up her free funnel design workbook.

Reason #3 – Build Trust and Create Expertise

When you use PLR content that has been rewritten as a marketing tool for your business, you can build trust, create brand recognition, and become known as an expert in your field. You can quickly rewrite PLR content so it can be used to help your visitors trust you on your topic.

By using PLR you are saving tons of time. Quality PLR providers do extensive research into the niche they are creating content for. If they don’t, then people will not buy from them more than once.  In some cases PLR providers become experts themselves in certain niches. They stay up to date and know the market well. You can take advantage of this expertise by purchasing the content they create.

Take the content that you purchase and add your tips, techniques and insight into the article. Tell stories about yourself to create the connection your audience wants from you.  With quality content, you can create your own brand and customers will flock to you.

PLR products provide you with a ton of opportunities to make money off your purchase. These rights give you the freedom to do whatever you want with the material in most cases (make sure to read the rights!) and that means you can make the most of your investment in PLR products.


P.S. Don’t forget you can take the hard work out of blog creation with done for you content. You’ll find a huge choice of content packs on the Niche Starter Packs store. Check them out now and see how affordable it can be to get pre-written content uploaded almost instantly.

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